Consumer Search Trends in the Insurance Industry
In a tumultuous year for many sectors, the Insurance industry experienced a severe decline in consumer-driven demand.
However, as the COVID-19 crisis abates, demand is starting to pick back up -- signaling a potential for oncoming business growth as users begin to re-evaluate the options available to them.
In this report, we set out to better understand what new & changing consumer demands mean for Insurance marketers.
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