Here are all the links to tools, posts I referenced etc.
My session in text & audio
Grab one for a walk, or throw the text into your favorite LLM and run your new ideas against what I might do.
My 2020 Pubcon Presentation [PDF]
YouTube presentations focused on bridging SEO to customers
2014 - You are more than an SEO
2015 - Old school marketing applied to SEO
2017 - I'd rather be thanked than ranked
Reads and studies:
- SEO has been dead since 1997
- Gartner: SEO traffic will drop by 25% by 2026
- Datos study on why Gartner is wrong about SEO traffic taking such a big hit by 2026.
- Sparktoro study - is Google search activity declining....not according to their study.
- Bing - discussion of chat vs search and which ones are best for which tasks.
Build prototypes without devs:
- Google Colab
- My bad code samples to check Wikipedia traffic for any URL or you can just use this site
Track AI Disruption:
- Track AI search referral growth with this Looker dashboard
- Ziptie tool to track AI overviews
- Track AI overviews prevalence by keyword type - Ziptie
- SEMRush approach to tracking AI overviews
- ChatGPT for Sheets
- Video on how to build your own ChatGPT tracker for 10,000 questions
- Nozzle - rank tracker to get PAA questions & answers
- Sparktoro - track your audience's use of ChatGPT against global benchmarks
- Similarweb Tracker of OpenAI's popularity
Track Your Brand in AI tools:
- GenAI Answer Tracking
- Hubspot Grader
- Ziptie tool to track AI overviews
My other favorite tools:
Voice Bots to Interview SMEs Vapi & Synthflow
Run your prompts in multiple models - Poe.com & Magai.co
Build great images like I did in my slides - Flux Pro & Ideogram V2
Scrape data without knowing how to code - Instant API, Bardeen & AiStudio (upload images)
Cleaning data (haven't tested these yet) - OpenRefine & Luminal
Seer blog posts I referenced:
Is your content drowning in a sea of sameness?