AI Brand Visibility & Content Recency
We map your content strategy to the way AI tools actually think about finding answers, especially for most important brand queries.
AI Optimization Test: Footers are back like 2003
We analyzed our own data in a live test and uncovered a powerful signal: a single footer update immediately rewrote the narrative ChatGPT had built about our company for two years.
How to Get Your Brand in ChatGPT’s Training Data
SEOs haven’t seen a worthy competitor to Google in decades. By understanding AI better, you can strategically optimize your content to become a primary source for ChatGPT's answers.
6 Learnings, 1 Site - How Traffic from ChatGPT Converts
We analyzed real data from a single Seer client and uncovered a powerful signal: AI-driven visitors convert at a much higher rate than those from traditional organic search. Why? Stronger intent.
It’s Not You! AI Can’t Do Everything (Alone)
AI is amazing at some things and terrible at others. Once you know the difference, you can stop fighting the tool and start using it (or other tools) right.
The 4 types of AI Marketers - AI Minimalists to AI Builders
We’ve all seen the AI-first memos. Cool. But for me, it’s not just saying “AI-first” — it’s getting specific about what that really means, holding myself accountable, and making sure I communicate it clearly, over and over.