Scalable Complex Tool Design
Design & develop an online calculator that allows users to compare a variety of company factors against industry standards and receive a shareable, personalized performance report. Scale original tool across different client departments, repurposing calculator UX to fit new requirements.
Increase in Efficiency of Overall Design Time From Original Asset to New Iterations
STRATEGY & DATA USED
- Use design efficiencies to free up scope for design innovation on newer asset variations
- Leverage post-launch user testing to identify optimizations to improve the original designs
- Repurpose design elements from each calculator variation to gain efficiencies & create new asset variations for client's various teams trying to solve different problems