Design & develop an online calculator that allows users to compare a variety of company factors against industry standards and receive a shareable, personalized performance report. Scale original tool across different client departments, repurposing calculator UX to fit new requirements.
OUTCOME
81%
Increase in Efficiency of Overall Design Time From Original Asset to New Iterations
STRATEGY & DATA USED
Iterative design across 3+ variations of the calculator allows Seer Creative to:
Use design efficiencies to free up scope for design innovation on newer asset variations
Leverage post-launch user testing to identify optimizations to improve the original designs
Repurpose design elements from each calculator variation to gain efficiencies & create new asset variations for client's various teams trying to solve different problems
