OZ MOVING

Conversion-Focused Landing Page Redesign

Conversion-Focused Landing Page Redesign

CHALLENGE

Increase effectiveness of Paid Search campaigns, specifically for long-distance moves. Design PPC-specific landing pages targeted towards specific user personas to test conversions against homepage and other site content.

Mobile Landing Page

STRATEGY & DATA USED

Create a PPC-specific landing page to test against the control (homepage), keeping scalability top of mind. Data leveraged:
  • Conversion Best Practices
  • PPC Insights
  • Competitive Research
  • Marketing Industry Research

OUTCOME

45.7%

Increase in Conversion Rate

(20.7% CVR  vs. 14.2%)

Landing Page Desktop Views
Landing Page Desktop

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