EINSTEIN HEALTH

Cross-Channel Campaign Creative

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CHALLENGE

Raise awareness for Einstein's Liver Department by encouraging engagement and conversion across a variety of digital assets.

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STRATEGY & DATA USED

  • Stakeholder Interviews
  • Audience Insights
  • Paid Search Data
  • Site Performance
  • Competitive Analysis
  • SEO Insights
  • Marketing Industry Research

OUTCOME

$1M

Contributed an additional revenue within 1 year

eBook Creation: A 32-page downloadable PDF with information about liver disease & Einstein's unique approach

Display & Social Ads: Facebook, Twitter, LinkedIn, and Display campaigns segmented by audience with corresponding campaign messages

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Animated Ads: Creation of four different campaign messages for YouTube and Paid Social

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