Increase traffic to the SendGrid site by creating ungated content targeted to appeal to new audiences.
STRATEGY & DATA USED
Convert existing gated PDF guides into custom interactive guides to increase appeal, as well as encourage and track engagement. Delight users with interactive elements such as quizzes, expandable content, and sliders. Data leveraged:
Competitive Research
Marketing Industry Research
OUTCOME
Contributed to
24%
YoY Increase in Organic Traffic
Contributed to
28%
YoY Increase in Unique Visitors (excluding customers)
