EMBARK SENIOR LIVING
UX Audit Informs Page Optimizations
Optimize pages on the Embark site to increase interest and applications. Gather data by conducting a user experience audit to identify friction and user pain points as well as leverage findings into page designs.
STRATEGY & DATA USED
- Competitive Analysis
- SEO Insights
- UX Audit
- Marketing Industry Research
Apply recommendations from User Experience audit, ranging from navigation optimizations, to button consistency, and content module creation, to four wireframe templates that can scale to other parts of the Embark site.
Leverage wireframes for desktop and mobile designs, ensuring all global elements and templates scale across screen breakpoints.