[OUTSMARTING AI]
Is Your Brand Ready for the Age of Answers? LFG!
We faced a 41% drop in search traffic, yet my sales climbed by 10%. Take that in for a second, SEO traffic isn't as good leading indicator of my business performance anymore.
When buyers are making decisions in spaces like ChatGPT, LinkedIn groups, and WhatsApp, where trackable data is scarce, how do you know your investments are paying off?
Don’t let search traffic drops become revenue drops.
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Seer Reads:
STUDY: How are AIOs affecting our clients Click Through Rates?
STUDY: What SEO factors are driving brand mentions in AI?
What is GEO and do you know which AI’s that you are optimizing for?
https://www.seerinteractive.com/insights/what-is-generative-engine-optimization-geo
Make better decisions, track your AI traffic the right way:
The Sea of Sameness problem in SEO
https://www.seerinteractive.com/insights/the-sea-of-sameness-problem-in-content-marketing-seo
Videos:
How Spam is alive and well in AI optimization
https://www.youtube.com/watch?v=YdIn3IjO1SI
Use Google Analytics to predict which pages are most likely to lose traffic as user behavior shifts to Chat Search.
https://www.youtube.com/watch?v=cm4kqTyWk1g
Breathe new (interactive) life into your old posts with Claude:
https://www.youtube.com/watch?v=E1KjJ4adS7w
Seer Peeps:
Tools / Other:
Track AI Disruption:
- Track AI search referral growth with this Looker dashboard
- Ziptie tool to track AI overviews
- Track AI overviews prevalence by keyword type - Ziptie
- SEMRush approach to tracking AI overviews
- ChatGPT for Sheets
- Video on how to build your own ChatGPT tracker for 10,000 questions
- Nozzle - rank tracker to get PAA questions & answers
- Sparktoro - track your audience's use of ChatGPT against global benchmarks
- Similarweb Tracker of OpenAI's popularity
Track Your Brand in AI tools:
- GenAI Answer Tracking
- Hubspot Grader
- Ziptie tool to track AI overviews
My other favorite tools:
Voice Bots to Interview SMEs Vapi & Synthflow
Voice capabilities in Claude and ChatGPT are improving a ton - Claude
Run your prompts in multiple models - Poe.com & Magai.co
Build great images like I did in my slides - Flux Pro & Ideogram V2
Scrape data without knowing how to code - Instant API, Bardeen & AiStudio (upload images)
Cleaning data (haven't tested these yet) - OpenRefine & Luminal