AI is Changing How People Search — Are your SEO and PPC Strategies Ready?
It’s time to stop optimizing in silos and start connecting the dots. If you want to win in an AI-first world, you need to combine your SEO and PPC data at the keyword level. Come ready to challenge what you think you know and leave with a data-fueled playbook for building better experiences and better results.
Using SEO and PPC data in separate silos?
References
11 ways to join PPC and SEO data in unique ways.
Marketing is a continued exercise in novelty
Of 3,785 Google Search Partner Placements Reviewed: 3,785 Were Garbage
Google Ads To Stop Placing Your Ads On Parked Domains By Default
AI
How to Track your Search vs AI vs Social Disruption in Looker Studio & what to do...
The case for Answer Optimization vs SEO, AIO, GEO, will you join me
AI Memory Features Will Transform Search and Marketing
5 Minute Insight: Is AI Semantic Score the New Rank Report?
Homepage Traffic is Up 10.7% from AI Overviews and LLMs [50-Site Study]
Money-Saving
There’s $22B in programmatic waste - here's how we're fighting back
How to find the low quality sites draining your ad budgets
Use Reasoning Models to research why you aren't visible in AI search
SEO isn’t just search anymore. It’s strategic brand building.
Tools
Sparktoro - tracks your audience's use of ChatGPT against global benchmarks
PhantomBuster- allows data extraction from key platforms for real-time insights into your ideal customer and effective outreach.
Claude- specializes in augmenting human capabilities through reliable functionality and transparent constraints
Datos- provides clickstream data built on trust, and driven by tangible results
Ninjacat- connects hundreds of marketing data sources into a single platform for AI-powered analysis.
Seer Peeps To Follow



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