[TAKING ACTION]
From Optimizing For Robots to Humans
I think AI has been getting all the hype, but humans have been frustrated with answer discovery for some time, and slowly but surely they've moved their answer getting to places that are more human, places that let them talk in their natural language, not keywords.
Reverse engineering isn’t just an SEO skill anymore—it’s the key to navigating everything from ChatGPT to LinkedIn, to reverse engineer an algorithm or humans, you have to test and observe, which used to be a core SEO skills.
While you’re here, let’s keep building momentum.
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This November I'll be joining the Covenant House Sleep Out to support young people facing homelessness. The picture is an where I'll be spending the night
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Prerecorded video, audio, transcripts and all links below
Reads and studies:
- Google's Results are worse than ever
- Meta is building a Google/Bing Replacement
- Gartner: SEO traffic will drop by 25% by 2026
- Datos study on why Gartner is wrong about SEO traffic taking such a big hit by 2026.
- Sparktoro study - is Google search activity declining....not according to their study.
- Sparktoro study #2 showing google is doing just fine
- Bing - discussion of chat vs search and which ones are best for which tasks.
- Perplexity Ads Pitch deck [PDF]
- Impossible to measure dashboard from Rand
- Interview Prompts from Andy
Build prototypes without devs:
- Google Colab
- My bad code samples to check Wikipedia traffic for any URL or you can just use this site
Track AI Disruption:
- Track AI search referral growth with this Looker dashboard
- Ziptie tool to track AI overviews
- Track AI overviews prevalence by keyword type - Ziptie
- SEMRush approach to tracking AI overviews
- ChatGPT for Sheets
- Video on how to build your own ChatGPT tracker for 10,000 questions
- Nozzle - rank tracker to get PAA questions & answers
- Sparktoro - track your audience's use of ChatGPT against global benchmarks
- Similarweb Tracker of OpenAI's popularity
Track Your Brand in AI tools:
- GenAI Answer Tracking
- Hubspot Grader
- Ziptie tool to track AI overviews
My other favorite tools:
Voice Bots to Interview SMEs Vapi & Synthflow
Run your prompts in multiple models - Poe.com & Magai.co
Build great images like I did in my slides - Flux Pro & Ideogram V2
Scrape data without knowing how to code - Instant API, Bardeen & AiStudio (upload images)
Cleaning data (haven't tested these yet) - OpenRefine & Luminal
Seer blog posts I referenced:
Is your content drowning in a sea of sameness?
2024 vs 2020 SEO KPIs