Advancing your SEO Strategy for AIOs and the AI-era of search

The "SEO is dead" narrative is getting old… and btw it's wrong. Yes, AI has fundamentally changed how search works. Yes, AIOs are disrupting traditional SERP real estate. But your buyers are still searching, and visibility is still critical to your business.

The game has evolved beyond blue links and keyword rankings. Success now requires understanding when to optimize for AIOs, when to focus on traditional SEO, and how to build a strategy that captures visibility across the full, modern search experience.

In this session, Wil Reynolds, Alisa Scharf and Teresa Lopez talk about trends in market in 2025, what to look out for in 2026, and share a practical framework for navigating AI-driven search, with receipts.