SEO is a performance channel, GEO isn't. How do you pivot?

When you can track everything, you shift to making the trackable KPIs grow

Most teams chase what they can measure and ignore what actually moves people

What you can find when you look into how real people use LLMs

You need to be tracking branded queries

Compare brands against each other for prompts. Get this from my GitHub. 

The Build Trap

53% of consumers have low trust in AI-powered search answers

It never gets easier. Handle hard better.

The Listicle Window is Closing in AI Search

In a world of infinite content, people organize around curators they trust

Still a Sea of Sameness after two years

One bad review in 20+ years influenced the answer

It's an opportunity to be real, show receipts even when they change

"Leave everything to AI and just build distribution" — he's got a point, even if I'd slow down a little

Stop worrying your thought leaders will leave. Start worrying they won't join you

People ask the people they trust. That's how buying decisions are made.

Selling and trust is social. LinkedIn research on founder-led growth