The online traffic financial institutions once got from Google is drying up. Why? The rules are changing and there's a new Sheriff in town, ChatGPT has put pressure on how Google answers questions, and Google is now making more changes to make it easier to get answers, and that means less ads, less visiting websites and more ... ANSWERS without friction. What worked in 2020 simply doesn’t work anymore.

This raises the real question: Does Google even matter anymore?

YES!  Google is where most of your customers are today, but we're starting to see some shifts that are coming quick.

Let's get you ready for the future of more answers with less friction.

I've trained a custom GPT on my FBF presentations.
Click the photo above, let me know what you think.