SEO isn’t the only game in town—social platforms are reshaping discovery in ways search can’t keep up with.

This raises the real questions: How do people find their answers to their problems? What makes people trust certain answers more than others? 

Social discovery powered by human connection—Authentic Intelligence—is outperforming AI-driven search in real, measurable ways.

Let's get you ready for the future of more answers with a more human component.